PROJECT: White Orchid IPA
Create a product, design a logo, package design, labels and prototype for a 4-pack multi-unit paperboard carrier.
CONCERNS: Determine physical environment, physical structure, logo and brand, typeface and lettering, color schemes and appropriate features for this specific product.
SOLUTION: The company name is White Orchid Brewing Co., and the product will be a Limited Edition Variety Pack of White Orchid IPA. The container will hold four flavors, Centennial Blonde, Chocolate Stout, Vanilla Cream, and Tropical.
The inspiration for the name and aesthetic of the brand and product was an amalgamation of the orchid and the Art Nouveau style of Alphonse Mucha. The color theme used was derived from the series of posters done by Mucha titled “Pietre Preziose” (Precious Stones), done in 1900.
Typography is a dominate element within the design, and the typeface selections convey the Art Nouveau movement punctuated with a neo-grotesk for a twist of today.