PROJECT: CHERYL PASTELL SALON
Design a logo, cohesive identity and standards manual for an existing business with no existing identity.
CONCERNS: To capture the salon's classic aesthetic with a modern twist.
SOLUTION: My inspiration behind this logo was the psychology behind the colors. Each balance each other, the pink youthful, passionate and romantic, while the other represents decadent, sexy and rebellious. I chose to combine the classic serif of Raleigh, with a modern geometric Grotesk. These four elements combine the innocence of Norma Jean Baker and her sultry persona as Marilyn Monroe, representing the wisdom of the past while embracing the future.
Vintage femininity with a fresh twist of today.