Michael William Salon (MWS), a newly established hair and beauty salon in the heart of the Historic Harvard District in the City of Hemet, sought assistance in creating a solid online and offline brand presence. With a fresh name and ownership, MWS lacked a website, and marketing strategies, and no brand collateral. The salon needed a complete service package - website design, hosting, print, and digital branding collateral. 

The new owner wanted to maintain the reputation of the established salon while bringing in new energy and a fresh look. The main challenge was to leverage the existing reputation of the salon and harmoniously merge it with the new identity. This meant creating a unique, sophisticated, modern brand identity that resonated with the current customer base while attracting a new, younger demographic. Further, MWS needed a responsive, visually appealing, and easy-to-navigate website for its online presence.