LOGO DESIGN

ILLUSTRATION

COLLATERAL

PROJECT: "Every Wave", a home based business that creates hand crafted home accessories with an ocean theme.

CONCERNS: Design a logo that visually represented the aesthetic and ethos of an elegant home based business.

SOLUTION: "Every Wave" is a new business that creates beautiful one of a kind pieces from items sustainably sourced treasures from the ocean. Pieces are created combining vintage glass bottles, coral and seashells which offered me a great point of origin. Below I have shown the process sketches and iterations to determine the final illustrations and typography selected by the client, a mood board, brand board, and business card. As each of these pieces would have tags, it was decided to use the square business cards that that the client could punch and also use as a tag. For the business cards the logo was printed over an image of a wave on the beach with a 20% opacity just to add a touch of color and texture. The background on the front and back of the cards is beach sand.