Brand Identity - Cheryl Pastell Salon

Founded in 1980, Cheryl Pastell Salon has developed a loyal clientele throughout the state of California, with 90% of her customers are repeat or referred from existing clients. Cheryl stands apart from the competition by providing a customer experience unlike other salons in the region. The inspiration behind the logo is Cheryl Pastell’s name, reputation and personal aesthetic blending her vision of the future while maintaining their reputation of the past. The colors selected are pink and lavender, and each hue compliments and balance the other - one is youthful, passionate and romantic, the other decadent, sexy and rebellious. Combining the persona of the sexy siren Marilyn Monroe in “Gentleman Prefer Blondes” with the youthful innocence of Norma Jean Baker. Vintage femininity with a fresh twist of today.

BRAND IDENTITY:

CLIENT:    CHERYL PASTELL SALON 
YEAR:       2015   
CONCEPT: OUTDOOR SIGNAGE

Founded in 1980, Cheryl Pastell Salon has developed a loyal clientele throughout the state of California, with 90% of her customers are repeat or referred from existing clients.  Cheryl stands apart from the competition by providing a customer experience unlike other salons in the region.  

The inspiration behind the logo is Cheryl Pastell’s name, reputation and personal aesthetic blending her vision of the future while maintaining their reputation of the past.  The colors selected are pink and lavender, and each hue compliments and balance the other - one is youthful, passionate and romantic, the other decadent, sexy and rebellious. Combining the persona of the sexy siren Marilyn Monroe in “Gentleman Prefer Blondes”  with the youthful innocence of Norma Jean Baker.  Vintage femininity with a fresh twist of today.  


CLIENT:    CHERYL PASTELL SALON 
YEAR:       2015   
CONCEPT: STATIONARY COLLATERAL

These collateral pieces were designed to show the versatility and usability of the design, colors and rotations. The colors and aesthetic convey a feminine, modern-retro feel which was the overall concept of the design. The inspiration behind the logo is Cheryl Pastell’s name, reputation and personal aesthetic blending her vision of the future while maintaining their reputation of the past.  The colors selected are pink and lavender, and each hue compliments and balance the other - one is youthful, passionate and romantic, the other decadent, sexy and rebellious. Combining the persona of the sexy siren Marilyn Monroe in “Gentleman Prefer Blondes”  with the youthful innocence of Norma Jean Baker.  Vintage femininity with a fresh twist of today.   


CLIENT:    CHERYL PASTELL SALON 
YEAR:       2015   
CONCEPT: OUTDOOR SIGNAGE

Rendering of the selected colors and images used for a sample billboard.  During this process the tagline “Find your perfect shade of you” evolved based on the premise of customized color for hair and make-up.  The imagery and typography support and convey  the concept and message of color and purity.  The message of calm and serenity from the confidence of knowing that the product and the professional are dedicated to the “perfect shade of you”.


CLIENT:    CHERYL PASTELL SALON 
YEAR:       2015   
CONCEPT: INDOOR SIGNAGE

Rendering of the selected colors and images used for sample indoor banners and trade show booth displays.   The imagery and typography support and convey  the concept and message of color and purity.  The message of calm and serenity from the confidence of knowing that the product and the professional are dedicated to the “perfect shade of you”.
CLIENT:    CHERYL PASTELL SALON 
YEAR:       2015   
CONCEPT: FINAL LOGO DESIGN

Founded in 1980, Cheryl Pastell Salon has developed a loyal clientele throughout the state of California, with 90% of her customers are repeat or referred from existing clients.  Cheryl stands apart from the competition by providing a customer experience unlike other salons in the region. 
 
The inspiration behind the logo is Cheryl Pastell’s name, reputation and personal aesthetic blending her vision of the future while maintaining their reputation of the past.  The colors selected are pink and lavender, and each hue compliments and balance the other - one is youthful, passionate and romantic, the other decadent, sexy and rebellious. Combining the persona of the sexy siren Marilyn Monroe in “Gentleman Prefer Blondes”  with the youthful innocence of Norma Jean Baker.  Vintage femininity with a fresh twist of today.


CLIENT:    CHERYL PASTELL SALON 
YEAR:       2015   
CONCEPT: LOGO CONCEPT DEVELOPMENT - COLOR SELECTION

These thumbnails show the concept development process of the Cheryl Pastell Salon logo design and color choices.  The inspiration behind the logo is Cheryl Pastell’s name, reputation and personal aesthetic blending her vision of the future while maintaining their reputation of the past.  

The colors selected are pink and lavender, and each hue compliments and balance the other - one is youthful, passionate and romantic, the other decadent, sexy and rebellious. Combining the persona of the sexy siren Marilyn Monroe in “Gentleman Prefer Blondes”  with the youthful innocence of Norma Jean Baker.  Vintage femininity with a fresh twist of today.  


CLIENT:    CHERYL PASTELL SALON 
YEAR:       2015   
CONCEPT: LOGO CONCEPT DEVELOPMENT - TIGHT ROUGH SKETCHES

These thumbnails show the concept development process of the Cheryl Pastell Salon logo design and color choices.  The inspiration behind the logo is Cheryl Pastell’s name, reputation and personal aesthetic blending her vision of the future while maintaining their reputation of the past.  

The colors selected are pink and lavender, and each hue compliments and balance the other - one is youthful, passionate and romantic, the other decadent, sexy and rebellious. Combining the persona of the sexy siren Marilyn Monroe in “Gentleman Prefer Blondes”  with the youthful innocence of Norma Jean Baker.  Vintage femininity with a fresh twist of today.  


CLIENT:    CHERYL PASTELL SALON 
YEAR:       2015   
CONCEPT: LOGO CONCEPT DEVELOPMENT - ROUGH SKETCHES

These thumbnails show the concept development process of the Cheryl Pastell Salon logo design and color choices.  The inspiration behind the logo is Cheryl Pastell’s name, reputation and personal aesthetic blending her vision of the future while maintaining their reputation of the past.  

The colors selected are pink and lavender, and each hue compliments and balance the other - one is youthful, passionate and romantic, the other decadent, sexy and rebellious. Combining the persona of the sexy siren Marilyn Monroe in “Gentleman Prefer Blondes”  with the youthful innocence of Norma Jean Baker.  Vintage femininity with a fresh twist of today.  ​​​​​​​
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