PROJECT: AURORA CAFE COFFEE & TEA
Brand identity and eco-friendly package design for two varieties of organic coffee and one variety of organic tea.
CONCERNS: Identity and packaging to stand out from the crowd for a 100% organic and sustainable product. It is essential the product visually conveys the companies commitment to the environment.
SOLUTION: Research shows the millennial population spent more than $200 billion in 2017 alone on coffee and tea, and that close to 70% of Millennials are now avoiding beverages that have artificial ingredients. Likewise, nearly 75% try to buy recyclable and nearly 60% look for packaging that is made with renewable materials.
Using bright, minimal design and text that supported the key messages of 100% organic, 100% sustainable, fair trade, earth friendly coffee and tea that could be consumed guilt free without harming their bodies or the environment while contributing to the fair trade support of their producers and the communities they live in.