PROJECT: KIDS CREST
Create an advertisement for Kid's Crest Toothpaste for Family Circle Magazine
CONCERNS: Create an advertisement that would appeal to children and parents.
SOLUTION: A beautiful smile of a happy child, to capture attention. Those elements are what a parent wants for their child, and are responsible to make sure they happen. A mother isn’t interested in seeing another airbrushed model with perfect teeth, but the image of the child will get a mothers attention, and even the butterfly can grab a child’s attention who can then show their mother.
For the layout, I wanted to keep it simple, Crest has a usable product image and logo so that would need to be incorporated so any additional type would be secondary and the focus should be on the teeth and the product.
I created the image of the child entirely in Adobe Illustrator using bright colors that would pop off the page. I wanted to tie the colors and textures for visual interest, yet make sure that the teeth are the main focus by using the butterfly to pull the eye towards the mouth.